As the coronavirus crisis engulfs the planet, wreaking havoc among populations and causing severe economic damage, billions are being spent by governments and institutions on economic recovery plans.

Leaders have a choice: either to sustain the old economic system, focussed on immediate profit at the expense of future generations, or to initiate a systemic change and rebuild a more sustainable world.

This is a turning point.

The young generation is entitled to demand that the recovery plans it will fund be spent on rebuilding sustainable societies.

“The World We Want, Time for Change” is a campaign to hear these voices around the world and give them real concrete solutions. The unprecedented scale of this crisis presents us with the opportunity to change the tide and reinvent the world we want for tomorrow. The aim of the campaign is to foster dialogue and cooperation between young activists and key actors, in order to promote a society that protects the interests of contemporary and future generations. 

“The World We Want, Time for Change” campaign consists of video interviews with young activists, celebrities, inspirational economists, philosophers, political and social scientists. Like an open forum, these videos outline what kind of world young people are aiming to live in and routes to achieve it.


Amy & Ella Meek

Kids Against Plastic

15 and 17 years old, UK



Amy & Ella Meek (UK) founded “Kids Against Plastic”, a campaign for young people that addresses one of the world’s biggest environmental problems: plastic pollution.

The two sisters Amy and Ella Meek work with young people, schools and companies.



Hamangaí Pataxó


22 years old, Brazil



Hamangaí Pataxó (Brazil) defends the rights of indigenous peoples and nature conservation. Hamangaí Pataxó is a prominent member of Engajamundo, a Brazilian youth movement.

Instead of cutting down the forest, Hamangaí Pataxó suggests drawing inspiration from indigenous populations, who interact sustainably with nature.